Bringing a legend into the future: wordmark identity & website for Ed Watson’s Electric E-Type

In the world of classic cars, few names hold the prestige of the Jaguar E-Type. Ed Watson & Co., a renowned classic car garage, is taking this iconic vehicle a step further by introducing a revolutionary electric version. To match the car’s bold evolution, I was tasked with crafting a wordmark identity and a single-page brochure website that captures the essence of both heritage and innovation.