Identity Design for Loop, the All-in-One WiFi Entertainment App

In today’s fast-paced world, staying entertained during commutes is essential. Loop, a new Wi-Fi-based entertainment app designed for passengers on West Midlands Railway and London Northwestern Railway, offers a one-stop solution for browsing, music streaming, and video-on-demand (VOD). This portfolio piece showcases the identity design process for Loop, highlighting the visual elements that capture attention, enhance user experience, and effectively communicate the app’s diverse functionalities.