In today’s fast-paced world, staying entertained during commutes is essential. Loop, a new Wi-Fi-based entertainment app designed for passengers on West Midlands Railway and London Northwestern Railway, offers a one-stop solution for browsing, music streaming, and video-on-demand (VOD). This portfolio piece showcases the identity design process for Loop, highlighting the visual elements that capture attention, enhance user experience, and effectively communicate the app’s diverse functionalities.
![](https://kevinbishop.studio/wp-content/uploads/2024/05/Loop-App.webp)
![](https://kevinbishop.studio/wp-content/uploads/2024/05/Loop-Logo.webp)
![](https://kevinbishop.studio/wp-content/uploads/2024/05/Loop-Ad.webp)
![](https://kevinbishop.studio/wp-content/uploads/2024/05/WMT-LNR-logos.webp)